Welcome to The Cool Couchie Club, our self care for down-there brand. We are committed to providing moms-to-be with the support and comfort they need in their initial postpartum period, both mentally and physically.

We know that during pregnancy, first time moms spend a lot of time preparing for their babies: What should the baby’s schedule be like? What new things will he/she learn every week? How will I lose weight asap? (haha). Many first time moms are completely neglecting themselves the first week after giving birth and wished they had prepared for postpartum recovery. And of course: Why did nobody tell them that it could be this hard?! Postpartum can feel like an emotional rollercoaster due to the hormonal imbalance after labour.  We see many (first time) moms falling into this trap of romanticizing becoming a mother and not preparing well enough for their (physical and mental) recovery.

Our mission is to deliver the most effective self care for down-there to ease the postpartum period, both mentally and physically.

Our products are designed and proven by science to achieve the highest impact for our birthing goddesses and providing them with the oh-so-required comfort.

Thank you for considering our brand. We look forward to helping you get the comfort you deserve during this special time in your life.